Everest

After 60 years of bringing joy and introducing gelato to Australia, Everest ice-cream was ready for a refresh. September took the approach that ‘we eat with our eyes’, so flavours became colours playing against the frosty-white packaging, with delicious photography set on a frozen backdrop (because everything at Everest is cold, but warm of heart). Domenica’s signature ‘wiggle’ atop every tub became a delightful custom pattern. The brand system was developed to stretch across the core, gelato and indulgence ranges, plus future-proof versions for special new categories.