The Strand Arcade

‘The Luminaries’ campaign was inspired by the Powerhouse Museum’s in-centre art installation for Flamingo Park (Jenny Kee and Linda Jackson) and their iconic shop in the Strand. The concept was a nod to the Strand’s role in incubating Australia’s past, present and future talent. 

The campaign was a celebration of the leading lights of contemporary Australian fashion and their creative brilliance. The full spectrum of their collections and the season’s colour palette was on show, as if each model was dipped in a tonal colour, completing a spectrum when seen side by side. 

While the cover was completely white, the interior of Portal’s french folded pages were awash with colour, as was the iconic Strand logo on in-centre posters.